Spanish model Aitana Lopez already has 125,000 followers on Instagram and earns up to 10,000 euros per month (more than R$50,000) working with brands, according to the Euro News website. Her stories show a routine with breakfast, going to the gym, and even going out to the bar at night, something common in the lives of influencers. The detail is that Aitana does not exist in the real world and was created by AI.
The model and influencer was created by designer Ruben Cruz, from the modeling agency The Clueless, in Spain. The company had already experienced many problems with project cancellations caused by models and influencers. So it decided to create its own personality.
“We did this to improve the quality of life and stop depending on other people who have egos, quirks, or who just want to make a lot of money by posing”. Explains Cruz in the original report. The AI figure can publish advertorials on Instagram and even has an account on Fauve. A kind of rival to Only fans, on which he publishes erotic material.
The designer explains that the model can earn up to 10 thousand euros per month (around R$50 thousand realis in direct conversion), but the monthly average is around 3 thousand euros (~R$15 thousand). One of the current sponsorships involves a Spanish supplements brand, with sponsored stories and discount coupon ads.
The life of an AI influencer
The work to take care of Aitana Lopez’s schedule is meticulous and depends on a team at the agency. Each week, they define the plan for the places visited and photos published on the profile. The results are created from a combination of AI tools and Photoshop edits.
One of the most recent posts mentions the model going to a concert by the band Blink-182. The carousel on Instagram features a selfie wearing the group’s t-shirt and a recorded video of the performance. Those who don’t know the context may open the publication and think that it is the report of a real influencer.
Problems on the horizon?
Aitana’s success also leads to discussions about the negative aspects of the situation. Such as the possibility of taking jobs from real people and the hyper-sexualization of the character. Who generally appears in bold clothes and sensual and suggestive poses.
Despite this, the creator states that he seeks to reduce the prices charged for models in the market and that he follows the sexualized trend already adopted by this market. “If we don’t follow this aesthetic, brands won’t be interested. To change the system, you need to change the brands’ vision”, comments Ruben Cruz.