Sheraton Hotels and Resorts is one of the world’s leading hotel brands. Owned by Marriott International, it has an extensive list of global properties. The brand’s recent renovations include reimagining its lobby as a “Public Square,” and creating public spaces that foster productivity and community-building.
Sheraton Hotels is Marriott International’s most global brand
After a string of mergers and acquisitions, Marriott International has chosen to revamp its Sheraton Hotels and Resorts brand. The brand, which has 444 hotels in 72 countries, has struggled to earn a high consumer rating over the years. The chain recently announced plans to modernize its properties and introduce new guest experience programs. As a result, it plans to complete renovations in more than 40 locations by the end of 2021.
Since acquiring Sheraton as part of the Starwood acquisition in late 2016, Marriott International has been transforming the brand. The company has introduced a pop-up lobby in New York City to showcase its new vision. So far, the response has been positive. The company says it will unveil the first of the renovated hotels in 2021.
Central hub of social activity & central meeting place
The brand’s newest logo pays homage to its past while embracing the future. It is a modern interpretation of a town square. It depicts a brand with a vision that will become a gathering place for communities all over the world. In a word, Sheraton hotels will become a central hub of social activity and a central meeting place.
Largest hotel in the world
Sheraton is a subsidiary of Marriott International, the largest hotel chain in the world. It shares its loyalty program with other Marriott brands and offers discounts on little things. Sheraton also offers pet-friendly rooms and has more flexible payment options than Marriott. However, Sheraton has slightly different cancellation policies than Marriott, so it is important to check this before booking.
Its lobby is re-imagined as the “Public Square”
The redesigned lobby at Sheraton Hotels is an inviting and collaborative space that includes a community table that allows guests to work, socialize, and drink. Guests can also take advantage of the “Studios,” flexible gathering spaces with glass walls and built-in lighting. The lobby also features soundproof booths for private calls and meetings.
The lobby at Sheraton Mianyang in China has been re-imagined as a public square. The lobby is designed as a multi-functional space, incorporating a coffee bar, a market, and spaces for relaxing. The new hotel lobby is an extension of China’s national economic strategy, with a focus on the community and creating a sense of belonging.
Best place to conduct business & socialize
The lobby is a central pillar of the hotel, and features a hybrid coffee bar and market. It is the perfect place to conduct business and socialize. The space is also suitable for spontaneous phone calls. Guests can even enjoy live music and sample local fare.
Dynamic & interactive guest experience
Sheraton Hotels & Resorts is now undergoing a major redesign, starting with its flagship properties. The new design will be rolled out to more than 40 properties by 2022. The new Sheraton brand will feature a more dynamic and interactive guest experience. With more than 450 hotels around the world, Sheraton is one of the most international hotel brands. Its locations are at the center of communities all over the world.
Sheraton Denver Downtown is just one of the first Sheraton properties to go through a full renovation. The project will include the lobby, public spaces, and meeting spaces, and is part of the company’s global strategy to reinvent its iconic brand for today’s traveller.
Guests will also find upgraded guest rooms, including a work desk that’s adjustable in height, layered lighting, and integrated power. The bathrooms will feature premium amenities and Gilchrist & Soames bath conveniences. In addition, the Sheraton Club Lounge will feature a new F&B menu.
Its guest rooms are redesigned
Sheraton Hotels and Resorts is changing the way its guest rooms look, making them more residential-style and bright. The new design incorporates soft wood tones and accents of dark metal, a height-adjustable desk, integrated power outlets and amenities by Gilchrist & Soames. The company plans to renovate 42 of its properties by 2022. Most of these properties are in North America.
The Sheraton Sleep Experience bed is still a staple of Sheraton’s guest rooms, but the brand has made significant changes to the bathrooms and other public spaces. The bathrooms now feature walk-in showers and updated fixtures. Six Sheraton hotels have already undergone this transformation. The rest will be completed in 2021 in Toronto, Canada and Nice, France. The company also plans to transform Sheraton hotels in Kiev, Ukraine and Xia in 2022.
Sheraton’s branded properties
The redesign will also make Sheraton’s branded properties more modern. The new designs will appeal to tech-savvy travelers. The revamped guest rooms are part of the brand’s strategy to appeal to a wider audience. In addition to updating the guest rooms, Sheraton is also expanding the company’s global footprint. Almost 50 new Sheraton hotels are expected to be completed by the end of the year.
Providing high-speed internet access
The new Sheraton hotels will also offer guests an entirely new experience. The new guest rooms will feature new furnishings, open spaces, and revamped food and beverage offerings. In addition, Sheraton is providing high-speed internet access to guests and offering private spaces for elite members.
Social hub for guests
The lobby of the Sheraton Phoenix will feature a coffee bar, which will act as a social hub for guests. It will also feature a sound-proof booth and five community tables. Guests will be able to enjoy a cup of coffee or a hot cup of espresso at the lobby bar.
Sheraton Phoenix Downtown hotel
The new Sheraton Phoenix Downtown hotel is among the first to go through the renovations. Other properties to get a revamped look include Sheraton Denver Downtown, Sheraton Tel Aviv, Sheraton Grand Dubai, and Sheraton Guangzhou.
Its public spaces foster community-building and productivity
At Sheraton Hotels, public spaces serve as an extension of the hotel, facilitating community-building and productivity among guests. The public space team includes a Community Manager, who facilitates community-building activities, facilitates guest connections, and manages staffing and budgets. The team also engages in constant communication with local organizations and partners. The Community Manager promotes teamwork and employee relations, and creates incentives for employees to maximize their productivity and community-building efforts. This person’s role is crucial to the Sheraton brand’s success.
50th anniversary Sheraton Toronto Hotel
The Sheraton Centre Toronto Hotel is celebrating its 50th anniversary this year with some of the hotel’s biggest renovations. The first phase of the renovations involved reimagining the hotel’s 15,000-square-foot Sheraton Club on the 43rd floor. The hotel has also added a new restaurant, 43 Down, featuring locally-inspired dishes. The renovation will be complete this spring, with the completion of a full overhaul of public spaces and amenities. The hotel’s indoor/outdoor pool is scheduled to reopen in summer 2022.
In addition to creating a sense of community and fostering productivity, Sheraton Hotels’ public spaces create a comfortable space for travelers. The hotel’s lobby includes a crystal light feature that depicts a map of Djibouti, reimagined as a “Public Square.” The lobby also encourages socializing and solitude, creating a sense of belonging and community. The lobby is elegant, with a natural flow and refined feel.
New design concept at Sheraton Hotels
The new design concept at Sheraton Hotels is centered on fostering community-fluid spaces. This design approach is exemplified in the Sheraton Gateway Hotel at Toronto International Airport, which draws on the hotel’s roots as a community hub. The new design incorporates an elevated food and beverage philosophy, seamless technology integration, and a relaxed yet productive atmosphere.
Sheraton Centre Toronto Guest Room space
The Sheraton Centre Toronto has undergone extensive renovations. It offers over thirteen5,000 square feet of meeting space and 63 guest rooms. The Sheraton Club, on the 43rd floor, offers an elegant US-inspired menu. Other new features include a Community Table, Studios, and 58 meeting rooms. The new hotel is equipped to hold events for up to 1200 attendees and a lobby bar that serves complimentary food and beverages.